Overview

• Fit GmbH officially joined Spain’s BlueSun Gruppe on May 30, 2025, under an undisclosed purchase price.
• The company will continue operating as an independent subsidiary, maintaining about 290 employees at its Hirschfelde site.
• BlueSun has launched a significant investment programme to modernise the Hirschfelde plant and boost production capacity, including manufacturing its own brands there.
• Founder Wolfgang Groß will stay on until August 2025 to guide the handover and integrate operations.
• Ownership now positions Fit’s brands such as Kuschelweich and Rei in der Tube for expansion into BlueSun’s European markets.