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Bluesky Tests Conversation Controls as It Hits 40 Million Users

The company is piloting personalization signals to steer conversations toward relevant, good‑faith exchanges.

Overview

  • Bluesky says a private dislikes beta will roll out soon to tune Discover and other feeds, with a light influence on how replies are ranked.
  • Experiments in social‑proximity ranking will prioritize replies from accounts closer to each user's “neighborhood” to make threads feel more familiar.
  • A new model will down‑rank replies deemed toxic, spammy, off‑topic or in bad faith across reply threads, search results and notifications.
  • Tapping Reply on top‑level posts now opens the full thread before the composer, and the reply‑settings interface is being refreshed for easier control.
  • Some commentators caution that social‑neighborhood ranking could deepen filter bubbles and deflect broader moderation concerns.