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Bluesky Hits 40 Million Users, Launches Tests for Dislikes and Smarter Reply Ranking

The company is prioritizing user-controlled tools to improve conversation quality over platform-level bans.

Overview

  • A new dislike signal is entering beta to personalize the Discover feed and may lightly influence reply ranking for you and nearby users in your social neighborhood.
  • Bluesky is developing a social-proximity system that maps "social neighborhoods" to prioritize replies from people closer to your interaction graph.
  • An updated model targets toxic, spammy, off-topic or bad-faith replies by down-ranking them across threads, search results and notifications.
  • Bluesky is testing a change that opens the full thread when you tap Reply to encourage reading context before responding.
  • Reply controls are getting a clearer design and a one-time composer nudge so more users can set who is allowed to reply to their posts.