Bluesky Gains Millions as Users Flee Elon Musk's X

Elon Musk's support for Donald Trump and controversial changes to X drive users to alternative platforms like Bluesky.

Bluesky, founded by former Twitter CEO Jack Dorsey, has gained over 1.25 million users in the week following the U.S. presidential election.
Elon Musk's appointment to a position in Donald Trump's administration and his financial support for Trump's campaign have fueled user dissatisfaction with X.
Celebrities and media outlets, including The Guardian and Jamie Lee Curtis, have left X due to concerns over misinformation and toxic content.
The 'ally-enemy structure' on X is contributing to increased polarization, prompting many users to seek less divisive platforms.
Brands are facing challenges in navigating the increasingly fragmented social media landscape as user preferences shift.