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Bluesky Faces Challenges as User Base Surges to 25 Million

The social media platform struggles with bots, scams, and moderation issues following rapid growth and increased attention.

Overview

  • Bluesky's user base has grown by nearly 300% since November, reaching over 25 million users, driven by migration from Elon Musk's X platform.
  • The platform is dealing with a surge in bots, impersonation, and scams, including romance and financial fraud schemes like 'pig butchering.'
  • Moderation efforts are strained, with Bluesky receiving a record 42,000 reports in a single day and quadrupling its moderation team in response.
  • Bluesky's unique domain-based verification system has faced criticism for being too complex for many users, complicating efforts to combat fake accounts.
  • High-profile controversies, such as backlash against journalist Jesse Singal and state-linked propaganda activity, highlight the platform's ongoing challenges.