Overview

• Bluesky's user base has grown by over 500% since the U.S. presidential election, reaching 21.5 million users, though it remains smaller than X and Threads.
• Many Democrats, including prominent figures, are leaving X due to Elon Musk's close ties to President-elect Donald Trump and perceived right-leaning content moderation policies.
• Bluesky differentiates itself with decentralized control, customizable content feeds, and stronger anti-harassment tools, appealing to users seeking a less toxic environment.
• The shift reflects a broader trend of social media fragmentation, as users gravitate toward platforms that align with their values and priorities.
• While Bluesky's growth is notable, experts remain uncertain about its long-term sustainability and ability to compete with larger platforms like Threads and X.