Overview

• Bluesky has grown to over 20 million users, with a significant influx following the U.S. presidential election, and is adding 4 to 8 new users every second.
• The platform’s rapid growth has been fueled by dissatisfaction with X, particularly over Elon Musk’s political affiliations and content moderation policies, prompting communities like Taylor Swift fans to migrate.
• Content moderation has emerged as a critical challenge, with Bluesky facing a surge in fake accounts and harmful material, including child sexual abuse content, as its user base expands.
• Bluesky plans to quadruple its content moderation team to 100 members, aiming to create a safer, more welcoming environment compared to X’s struggles with abuse and misinformation.
• The platform’s decentralized, ad-free structure and algorithm-free feed have been praised for fostering a more positive and engaging user experience, though it faces hurdles in maintaining this ethos as it scales.