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Bluesky Expands Moderation and Tightens Rules to Combat Impersonation

The platform is addressing identity verification challenges as its user base surpasses 20 million.

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Overview

  • Bluesky has quadrupled its moderation team to address a surge in impersonation and handle-squatting incidents.
  • The platform has implemented stricter policies, requiring parody and fan accounts to clearly label themselves in both their display name and bio.
  • Bluesky prohibits 'identity churning,' where accounts impersonate others to gain followers and later rebrand to avoid detection.
  • The platform is exploring additional identity verification methods beyond its current domain-based system, which many users find technical and restrictive.
  • Bluesky's rapid growth, fueled by users seeking alternatives to X and other platforms, has highlighted the need for improved trust and safety measures.