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Bluesky Courts Threads Users Amid Moderation Controversy

Bluesky introduces new features and moderation flexibility as Threads users voice frustrations with Meta's platform.

bluesky logo on a phone
Bluesky logo (a butterfly) on a field of stars
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Overview

  • Bluesky has launched new features, including pinned posts and customizable fonts, to attract users from Meta's Threads.
  • Threads users have expressed dissatisfaction with Meta's moderation policies, particularly concerning engagement bait and content restrictions.
  • Bluesky's strategy involves promoting its decentralized platform on Threads, emphasizing user control over content and moderation.
  • Bluesky's user base has grown to 10.8 million, although it remains significantly smaller than Threads' 200 million active users.
  • While some Threads users are exploring Bluesky, the impact on both platforms remains uncertain as Meta addresses moderation issues.