Bluesky Challenges Big Tech with Decentralized Social Media Model

Led by Jay Graber, Bluesky offers user-driven features and open-source protocols as a response to the dominance of traditional platforms like X and Meta.

• Bluesky, a social media platform built on the AT Protocol, has grown to over 26 million users since its 2023 launch, offering an alternative to centralized platforms like X (formerly Twitter).
• CEO Jay Graber emphasizes decentralization and user control, allowing users to customize feeds, moderation tools, and algorithms, unlike traditional platforms.
• Bluesky's open-source approach enables developers to create their own features, fostering innovation and reducing reliance on corporate-driven algorithms.
• The platform's rise has spurred competitors like Meta's Threads to adopt similar user-focused features, highlighting a shift in user demand for less intrusive social media experiences.
• Bluesky's future monetization strategy remains uncertain, but the company is exploring subscription models and ad options that align with its user-first ethos.

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