Bluesky CEO Criticizes Tech Billionaire Control at SXSW

Jay Graber's 'A World Without Caesars' shirt highlights Bluesky's decentralized vision as a counterpoint to platforms like Meta and X.

Bluesky CEO Jay Graber used her SXSW appearance to advocate for decentralized social media, wearing a shirt reading 'A World Without Caesars' in Latin.
The shirt was widely interpreted as a critique of Meta CEO Mark Zuckerberg, who previously wore a shirt likening himself to Julius Caesar.
Bluesky positions itself as a user-first alternative to centralized platforms like Meta's Threads and Elon Musk's X, emphasizing user control and portability.
The platform has grown to over 30 million users, fueled by dissatisfaction with competitors and its open-source, developer-friendly model.
Graber described Bluesky's mission as creating a 'new paradigm' for social media, offering users freedom from billionaire-driven platforms.