Bluesky CEO Advocates Decentralized Social Media at SXSW

Jay Graber highlights Bluesky's user-first approach and critiques billionaire-led platforms with a bold Latin statement.

Jay Graber, CEO of Bluesky, wore a T-shirt at SXSW 2025 reading 'Mundus sine Caesaribus' ('A world without Caesars'), a direct critique of centralized, billionaire-controlled social platforms like Meta.
Bluesky is a decentralized social network built on the AT Protocol, allowing users to control their identities and data independent of the platform.
Graber emphasized Bluesky's commitment to user governance, including the ability to 'fork off' the network if users disagree with its direction or policies.
The platform's opt-in content moderation system enables users to customize their experience by selecting third-party moderation tools.
With over 32 million users, Bluesky continues to grow as an alternative to traditional platforms, though it faces challenges in achieving financial sustainability.