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yesterday

Bluesky Beta Tests 'Live' Indicator for NBA Playoffs and Streamers

The feature highlights live events with a red-border badge, redirecting users to external streams without hosting the content.

a basketball flies into the basket, against the blue sky, in an open area. Theme of sports, achievement of goals.
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Overview

  • Bluesky has launched a beta test of its 'live' indicator feature during the NBA playoffs, marking posts with a red border and 'live' designation.
  • Users clicking on the NBA's profile picture during live games are redirected to external broadcasts, emphasizing content discovery over on-platform retention.
  • The feature is confirmed to expand to WNBA games and is also being tested with selected Twitch and YouTube streamers.
  • Bluesky's approach contrasts with Twitter's previous costly live-streaming deals by relying on venture capital funding and avoiding direct monetization of user time on the platform.
  • COO Rose Wang stated Bluesky aims to foster real-time engagement for sports fans while utilizing a lean, low-cost linking strategy.