Overview

• The Blueberry Stage debuts on Roblox as a new hub for fashion and music experiences.
• Blueberry confirms a live aespa show for September 12 to headline the launch.
• The debut drop delivers four exclusive digital looks inspired by the mini-album Rich Man.
• Interactive features include attendance rewards, a planned virtual meet-and-greet, DJ sets, and instant in-game shopping at a Blueberry kiosk.
• The experience runs for two weeks, with added colorways arriving September 19 and UGC items credited to Blueberry, SYAA, DIONCELLA and AEMATTHEW.