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Blue Monday Returns, But Experts Say the "Saddest Day" Claim Still Lacks Science

Rooted in a 2005 travel promotion, the Jan. 19 label now serves as a cue to address real early‑year stressors rather than a fabricated formula.

Overview

  • Media note the third Monday of January—January 19 in 2026—as the date commonly tagged as Blue Monday, though the designation is cultural rather than clinical.
  • The concept originated with psychologist Cliff Arnall and a Sky Travel campaign that promoted a pseudo-mathematical formula never published or validated by peer review.
  • Psychologists and health bodies reiterate there is no evidence for a universal "most sad" day and warn the trope can trivialize conditions like depression.
  • Reporting highlights credible January mood drivers such as reduced daylight and cold in the Northern Hemisphere, post-holiday financial strain, routine resumption, and unmet resolutions.
  • Guidance emphasizes sleep, exercise, daylight exposure, social connection, realistic goals, and seeking professional help when low mood is persistent or disabling.