Overview
- New coverage this weekend reiterates that the so‑called Blue Monday has no scientific basis and traces back to a 2005 promotional formula attributed to psychologist Cliff Arnall for Sky Travel.
- Reports note the label persists each January in media and advertising, with brands attempting to steer consumer behavior by marketing products as mood fixes.
- Mental‑health professionals caution that tying low mood to a date trivializes depression and urge people with persistent distress to seek professional support.
- Health agencies, including Argentina’s Ministry of Health, are using the moment to promote wellbeing resources and encourage early consultation.
- Outlets highlight plausible January stressors—returning to routine, cold weather, year‑end debts, and fading resolutions—and warn that commercial messaging can misteach children to counter sadness with purchases.