Overview
- The initial lineup features Vanilla, Chocolate, Strawberry, Coffee and Salted Caramel.
- Each pint provides roughly 33–35 grams of protein, with up to 12 grams per serving and about 100–110 calories.
- The company describes the recipes as low fat, high in fiber and gluten-free.
- Blue Bell promoted the launch via email and social posts using the tagline, “It’s more than just protein — it’s Blue Bell PRO.”
- A Facebook post announcing the line drew nearly 3,000 comments, with many positive reactions and some questions about ingredients.