Overview
- Classic Pecan Pie arrived in stores Thursday as a seasonal release in pint and half-gallon sizes.
- The recipe features brown sugar ice cream swirled with pecan pie filling, plus roasted pecans and flaky crust pieces.
- Blue Bell positioned the flavor as a tribute to Texas traditions, highlighting the pecan tree and pecan pie.
- General sales manager John Neal Robinson said the release delivers the experience of pie and ice cream in a single carton.
- The launch followed a Wednesday social tease with baking imagery that spurred fan guesses about a pie-inspired flavor.