Overview

• Blue Bell Creameries has reintroduced its discontinued Groom’s Cake ice cream flavor, available in stores starting May 1, 2025, in pint and half-gallon sizes.
• The flavor was crowned the winner of the Great Scoop Revival Flavor Tournament, a March Madness-style competition featuring 16 retired flavors voted on by fans.
• Groom’s Cake combines milk chocolate ice cream with chocolate cake pieces, chocolate-coated strawberry hearts, strawberry sauce, and chocolate icing.
• Runner-up Cookie Cake, featuring sweet cream ice cream with chocolate chip cookie cake pieces and swirls of chocolate and vanilla icing, will be released later this month.
• Bride’s Cake, an almond ice cream with white cake pieces and amaretto cream cheese icing, has also returned, despite not being part of the original tournament.