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Blue Bell Launches Brookie À La Mode for a Limited Run

The rollout follows this month’s high‑protein PRO Pints to keep the lineup feeling fresh.

Overview

  • Blue Bell, which announced the flavor Thursday, is selling Brookie À La Mode in half‑gallon and pint sizes for a limited time.
  • The new scoop mixes brown sugar ice cream with chewy brownie chunks and soft pieces of chocolate chip cookies.
  • A Honey Vanilla flavor launched alongside it and is only offered in pints while supplies last.
  • Marketing manager Sara Schramm of the Brenham, Texas creamery called the mash‑up “the best of both, or all three worlds.”
  • Both limited releases follow this month’s debut of PRO Pints, a high‑protein line with 12 grams per serving in Chocolate, Coffee, Salted Caramel, Strawberry, and Vanilla.