Overview
- Black Raspberry Fudge combines a black raspberry base with dark chocolate-flavored chunks and a chocolate fudge swirl and marks Blue Bell’s first raspberry-flavored item in several years, the company said.
- Brookie À La Mode features a brown sugar ice cream base with brownie pieces and chocolate chip cookie chunks and is presented as a bakery-style, multi-texture treat for dessert fans.
- Both new flavors are on store shelves now in pint and half-gallon sizes and are being sold for a limited time while supplies last.
- Blue Bell’s PRO Pints high-protein line, introduced in March, remains available and offers up to 12 grams of protein per serving in flavors such as chocolate, coffee, salted caramel, strawberry and vanilla.
- The releases follow a common industry tactic of rotating seasonal limited-time flavors to drive shopper urgency and broaden appeal across consumers seeking indulgence or higher-protein options.