Bloomsbury's Profits Soar as 'Romantasy' and Fantasy Fiction Demand Surges

Thanks to the popularity of Sarah J. Maas's latest novel and a strong presence on TikTok, Bloomsbury Publishing anticipates significantly higher annual profits.

Bloomsbury Publishing upgrades its revenue and profit forecasts, attributing the success to booming demand for 'romantasy' novels, particularly those by Sarah J. Maas.
Sarah J. Maas's latest novel, 'House of Flame and Shadow,' tops bestseller lists globally, driving sales of her previous works and boosting Bloomsbury's financial outlook.
The publisher's investment in fantasy fiction pays off, with significant growth in the genre fueled by popular films, TV series, and the 'BookTok' trend on TikTok.
Bloomsbury's shares hit a record high, reflecting investor confidence in the company's performance and growth prospects.
The company plans further investment in the fantasy genre, indicating a strategic focus on a rapidly expanding market.