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Blizzard Games to Reenter Chinese Market This Summer Following New NetEase Deal

The renewal of the partnership between Blizzard and NetEase marks the return of popular titles like 'World of Warcraft' and 'Diablo' to China, with an expanded collaboration to bring NetEase games to Xbox.

  • Blizzard Entertainment and NetEase have resolved their previous disputes and signed a new agreement, reintroducing major titles to the Chinese gaming market.
  • The partnership renewal comes after a heated split last year, with both companies previously blaming each other for the breakdown.
  • Microsoft, which acquired Blizzard's parent company Activision Blizzard, played a crucial role in brokering the new deal.
  • The agreement also includes a provision to explore options for launching NetEase games on Microsoft's Xbox and other platforms in the West.
  • The return of Blizzard games is anticipated to significantly impact the gaming landscape in China, bringing back popular franchises to millions of players.
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