Blizzard Donates 30 Million Maggots to UK Wildlife Hospital for Earth Day

The gaming company's unique charity drive, inspired by Diablo 4's Maggot King, successfully reached its goal within hours, securing two years' worth of food for birds at Tiggywinkles.

• Blizzard's Earth Day campaign involved donating maggots for every 25 likes on a specific tweet, with a cap of 666 buckets.
• The campaign quickly amassed the maximum donation of 30 million maggots, enough to feed birds at Tiggywinkles for two years.
• The cost of the maggots is estimated to be around $19,000, based on the number of likes received by the cutoff time.
• Tiggywinkles, a UK-based wildlife hospital, will use the maggots to feed various birds undergoing treatment and rehabilitation.
• The initiative is part of Blizzard's ongoing efforts to engage with environmental sustainability through unique promotional campaigns.

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