Overview

• Blizzard's Earth Day campaign involved donating maggots for every 25 likes on a specific tweet, with a cap of 666 buckets.
• The campaign quickly amassed the maximum donation of 30 million maggots, enough to feed birds at Tiggywinkles for two years.
• The cost of the maggots is estimated to be around $19,000, based on the number of likes received by the cutoff time.
• Tiggywinkles, a UK-based wildlife hospital, will use the maggots to feed various birds undergoing treatment and rehabilitation.
• The initiative is part of Blizzard's ongoing efforts to engage with environmental sustainability through unique promotional campaigns.