Overview

• The collaboration with Warner Bros. coincides with Gilmore Girls’ 25th anniversary and marks Bliss’s 30th year in business.
• The four SKUs include a Pumpkin Powerhouse Resurfacing & Exfoliating Mask + Spa Headband ($24), Bright Idea Brightening Serum + Moisturizer Duo ($36), Lemon & Sage Body Butter ($18), and Pumpkin Powerhouse Soothing & Exfoliating Lip Mask ($15).
• Collectible packaging nods to series staples such as Luke’s Diner, the Dragonfly Inn, and Rory’s Chilton uniform.
• Kelly Bishop, who played Emily Gilmore, serves as the collection’s sole ambassador and singled out the Bright Idea Duo for its unfussy, quality feel.
• The limited run is available now through Bliss, Laura Geller, and Amazon, with the campaign shot in Connecticut as a wink to Stars Hollow.