Overview
- One billboard near IIM Ahmedabad claimed 60,456 print-outs were ordered in 2025, a tally averaging more than 165 per day.
- Another hoarding asserted XLRI Jamshedpur ordered twice as many mixers as IIM Calcutta, using the term for non-alcoholic drinks paired with alcohol.
- The campaign rolled out across multiple cities with localized metrics and tongue-in-cheek lines such as “Kyun nahi ho rahi padhai?” and “Tum to chhaap rahe ho.”
- Additional boards cited campus-specific habits, including IIM Lucknow’s dahi-cheeni orders, Amity University’s coffee consumption, and IIT Kharagpur’s diya purchases.
- Photos shared by LinkedIn user Pranav Karmakar and Instagram handle catprepwithpallav helped the images trend widely, even as outlets noted the data had not been independently confirmed.