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Blinkit Drops 10-Minute Delivery Promise After Labour Ministry Push

Worker safety concerns raised by strikes prompted regulators to curb ultra-fast delivery marketing.

Overview

  • Union Labour Minister Mansukh Mandaviya met Blinkit, Zepto, Zomato and Swiggy and urged them to end fixed time guarantees to protect delivery workers.
  • Blinkit removed the 10-minute claim from its platforms and revised its tagline to “30,000+ products delivered at your doorstep.”
  • Zepto, Zomato and Swiggy assured the ministry they would strip delivery-time commitments from branding, ads and social media.
  • Gig worker unions welcomed the move as a safety win, while AAP MP Raghav Chadha highlighted riders’ experiences and thanked the Centre for intervening.
  • The shift comes alongside draft labour-code rules that would extend minimum earnings and social security to gig and platform workers, with eligibility linked to days worked.