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Blinkit Delivery Saves Delhi Wedding After Sindoor Is Forgotten

A viral Instagram video shows ultra-fast grocery service stepping into a Hindu ceremony at the crucial moment.

Overview

  • The clip, posted by Vogueshaire Weddings, captures a brief pause as relatives place a Blinkit order for sindoor and the groom completes the ritual once it arrives.
  • Families opted to use a quick-commerce app rather than send someone out, and a delivery executive reached the venue within minutes.
  • News18 reports the video was shared on December 27 and has surpassed 300,000 views.
  • The post names the couple as Pooja and Hrishi and uses the line “Blinkit to the rescue,” emphasizing that the moment was a genuine, unplanned mix-up.
  • Social media reactions praised the speedy delivery and shared similar anecdotes, including from Gujarat, with commenters calling the couriers “silent superheroes.”