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Blind Profile Twist and Toni’s Arrival Lead to Sophie Lee’s Exit on Love Island

Fans have criticised the profile-based match format after Sophie Lee became the first contestant eliminated

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Overview

  • Love Island 2025 marked its 10th anniversary by having six women select partners purely from giant cards showing the men’s profiles without ever meeting them in person.
  • American bombshell Toni Laites entered during the launch episode and immediately stole Ben Holbrough from his partner Shakira Khan, triggering an unprecedented shake-up.
  • Host Maya Jama revealed Shakira had 24 hours to secure a new match with one of the already paired men or face being dumped from the villa.
  • Shakira exercised her power by choosing Harry Cooksley as her new partner, which led to motivational speaker Sophie Lee’s surprise elimination.
  • Viewers took to social media to denounce the twist as “cruel” and “unfair,” criticising both the blind matching and Sophie’s abrupt departure.