Overview

• Blake Lively's involvement in promotion and production was pivotal to the film's success.
• The movie opened to $50M, far exceeding initial projections of $15M.
• Key differences between the book and movie include character ages and plot details.
• Director Justin Baldoni and Lively reportedly had disagreements during postproduction.
• Lively faced criticism for focusing on aesthetics over the film's serious themes in her promotional strategy.