Overview

• On Sept. 30, Lively posted on Instagram to celebrate ABC Fine Wine & Spirits stocking Betty Booze, with the retailer operating primarily in Florida and California.
• She appeared in a red ensemble featuring vintage Chanel red patent leather strass buckle heels she said she has owned since 2009.
• She credited Elie Saab for the broderie peplum top and matching palazzo pants, Particulieres.nyc for a vintage ring, and Maria Tash for earrings.
• Lively praised her team’s work on every flavor and element of the design and said sharing the products with customers makes them feel proud and grateful.
• The rollout follows the brand’s growth from 2021 Betty Buzz mixers to 2023 tequila and bourbon canned cocktails and 2025 vodka iced teas in Meyer Lemonade and Passion Fruit.