Blake Lively Launches Blake Brown Haircare Line

The actress introduces an eight-product collection inspired by her own haircare routine, available exclusively at Target.

Blake Brown includes shampoos, masks, a pre-shampoo treatment, a leave-in potion, a mousse, and a dry shampoo.
Lively's products are modeled after her favorite high-end brands but are priced affordably, all under $25.
The line is vegan, clean, and free of silicones, sulfates, parabens, and synthetic dyes.
Lively emphasizes the use of masks instead of traditional conditioners, a practice she adopted years ago.
The products feature distinctive fragrances inspired by Lively's favorite perfumes and candles.