Overview

• Blake Lively attended the 2024 Beauty Inc Awards in New York, where she was named Newcomer of the Year for her hair care brand, Blake Brown.
• Her brand launched in August and became Target’s largest hair care debut, featuring clean, high-performance products developed over seven years.
• Lively wore a monochromatic butter yellow Sergio Hudson outfit, accessorized with a Chanel bag and Christian Louboutin spiked pumps, embracing a trending color for the season.
• The butter yellow hue, which has been featured on recent runways, is gaining popularity as a versatile and neutral fashion choice.
• The event also honored other industry leaders, including Bobbi Brown, who received the Pete Born Impact Award for her Jones Road Beauty brand.