Blair Rich Appointed Chief Marketing and Commercial Officer at Legendary Entertainment

Rich will lead global marketing and innovation efforts following Legendary's buyout of Wanda Group.

Blair Rich, former Warner Bros. executive, joins Legendary Entertainment to oversee global marketing and commercial strategies.
Rich has been instrumental in the success of marketing campaigns for 'Dune: Part Two' and 'Godzilla X Kong: The New Empire.'
Her appointment follows Legendary's buyout of the Wanda Group, making the company solely owned by management and Apollo.
Rich will focus on adopting new technologies and data analytics to expand Legendary's business and brand engagement.
Upcoming projects under Rich's marketing purview include a 'Minecraft Movie' and an untitled film by Alejandro G. Iñárritu.