Blackstone’s Annual Holiday Video Goes Viral with Reality TV Parodies and Country Music

The private equity giant’s latest video features 200 employees, celebrity cameos, and a comedic take on its corporate culture.

Blackstone’s 2024 holiday video shifts from its traditional 'The Office' parody format to a reality TV-inspired narrative, culminating in a country music song-and-dance routine.
The video features appearances by BlackRock CEO Larry Fink and 'Real Housewives of New York' star Jenna Lyons, alongside 200 Blackstone employees, the most ever included in the series.
Comedic highlights include CEO Steve Schwarzman parodying Kendall Jenner’s viral cucumber-cutting moment and global offices spoofing shows like 'Love Island' and 'Human Tetris.'
The holiday video series, which began in 2018, has grown in ambition and popularity, with last year’s installment garnering 8 million views across platforms.
Blackstone’s in-house video team, led by Jay Gillespie, has played a key role in humanizing the firm’s image while showcasing its investment expertise through humor and creativity.