Blackpink's Rosé Becomes the Face of SKIMS' 2025 Valentine's Day Campaign

The K-pop star models SKIMS' romantic holiday collection, launching January 23, in her debut collaboration with the brand.

Rosé, a member of the global K-pop sensation Blackpink, stars in SKIMS' 2025 Valentine's Day campaign, marking her first collaboration with the brand.
The campaign, photographed by Carin Backoff, showcases over 100 limited-edition styles, including intimates, loungewear, and pajamas for women, men, kids, and even pets.
Rosé shared her excitement for the campaign, noting Valentine's Day's personal significance as it falls close to her birthday on February 11, and expressed her hope that the collection helps others feel confident and beautiful.
Kim Kardashian, SKIMS' co-founder, praised Rosé's elegance and energy, describing her as the perfect embodiment of the collection's romantic and playful theme.
The collection will officially launch on January 23, featuring items priced from $18 to $120, available both online and in stores.