Blackpink's Lisa Launches Lloud Agency

The new agency aims to transcend music genres and connect generations.

Blackpink's Lisa has launched her own agency, Lloud, aiming to redefine music and entertainment.
Lloud's mission is to create genre-defying music that transcends generations, with Lisa as its sole artist.
Despite starting Lloud, Lisa remains a member of BLACKPINK and will continue group activities with YG Entertainment.
The announcement of Lloud was made through Lisa's Instagram and supported by billboards worldwide.
Lisa's achievements include joining Spotify's Billions Club and winning 'Best K-pop Artist' at the MTV Music Video Awards.