BLACKPINK's Jisoo Fronts Alo Yoga's Spring 2024 Collection

The K-pop star, known for her love of the brand, will be the face of the new collection featuring a range of items in new spring color drops.

BLACKPINK's Jisoo is the new face of Alo Yoga, fronting the brand’s Spring 2024 collection.
The collection features a range of items in the brand’s new spring color drops, including core styles and yet-to-be released spring pieces.
Jisoo has often been seen sporting the Los Angeles athletic brand's clothes, making this partnership a natural fit.
Jisoo has a successful career in music and acting, and has been a brand ambassador for Dior since 2021.
Alo Yoga has been expanding its global footprint since its first international store opening in December 2021, and now has 81 stores worldwide.