BLACKPINK's Jennie Stars in Calvin Klein's Spring 2024 Campaign

Jennie Kim of BLACKPINK fronts Calvin Klein's final spring 2024 campaign, showcasing new denim and underwear collections.

Jennie Kim, BLACKPINK member and global sensation, returns as the face of Calvin Klein for their Spring 2024 campaign, featuring new denim and underwear styles.
Photographed by Mert Alas in New York, the campaign highlights Jennie's playful confidence and iconic jeans and underwear paired with her distinctive pop energy.
The campaign introduces two new underwear styles: the Intense Power collection and the Minimalist range, designed for expressive, seductive comfort.
Jennie's campaign will be featured on Calvin Klein's social channels and billboards worldwide, alongside other celebrities like BTS' Jung Kook and Idris Elba.
Jennie expresses excitement for the campaign, emphasizing the effortless and sleek look of the denim zip-up jacket paired with shorts, and the powerful feeling evoked by Calvin Klein underwear.