Overview

• The Seoul Metropolitan Government and Seoul Tourism Organization confirmed Jennie’s appointment as honorary tourism ambassador for 2025 on Tuesday.
• A campaign teaser under the slogan “Absolutely in Seoul” will premiere on YouTube at 2 p.m. this Thursday.
• The full initiative comprises two promotional videos and an exclusive interview designed to showcase the city’s cultural landmarks.
• “Daltokki,” the first video, will feature Jennie visiting Gyeongbok Palace, Nodeul Island and the Seongsu-dong neighborhood with a moon rabbit motif.
• “Seoul City,” the second video, incorporates Jennie’s song from her Ruby album and will air on digital billboards and television channels worldwide, including in the United States and Australia.