BLACKPINK's Jennie Launches Own Label, Odd Atelier, for 2024 Solo Journey

Jennie is the first member of BLACKPINK to establish her own agency while still being part of the group, following the band's contract renewal with YG Entertainment.

BLACKPINK's Jennie has announced the launch of her own label and company, Odd Atelier (OA), which she established in November 2023.
Jennie plans to embark on a 'solo journey' in 2024 with OA, while still being a part of BLACKPINK.
OA aims to create new things that attract attention in a different way from what is usual or expected.
Jennie's announcement follows the news that BLACKPINK had re-signed its contract with founding agency YG Entertainment earlier this month.
Jennie is the first BLACKPINK member to announce plans to establish her own agency for her solo career.