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Blackpink’s 10th Anniversary Highlights Strain of Split Management

Separate agencies requiring member sign‑offs have slowed group planning, helping to turn a last‑minute, limited Seoul meet‑and‑greet into a public relations problem.

Overview

  • YG announced a Seoul meet‑and‑greet on Aug. 6 that was held Aug. 8 and limited in‑person access to 40 paid Weverse members, prompting immediate fan anger over the short notice and tight guest list.
  • YG later confirmed that all four members attended the Aug. 8 event, but Jisoo apologised during the celebrations for communication lapses and Rosé published a formal apology on Aug. 11 expressing regret for how the milestone unfolded.
  • A woman smashed the glass entrance at YG’s Seoul headquarters with a golf club and was arrested; Seoul police said they found no evidence linking the incident to the anniversary controversy.
  • Industry insiders say the root problem is that each member now answers to a different agency after individual contracts expired in December 2023, which makes scheduling and sign‑off slow and complicates group activities.
  • The anniversary episode follows a pattern of operational strain—solo projects, staggered promotion and delays to the group's EP 'Deadline'—and raises questions about how future full‑group events will be planned and who must change their process.