Overview

• BLACKPINK released “JUMP” on July 11, debuting the hardstyle-infused single alongside a Dave Meyers-directed music video.
• The track, co-written by Diplo and TEDDY among others, blends elements of hardstyle, club music, synth-pop and EDM to mark a stylistic shift.
• A viral 30-second teaser featuring a city skyline and punk-inspired concept photos fueled fan anticipation ahead of the drop.
• “JUMP” first appeared live at the opening Deadline World Tour show in Goyang Stadium on July 5, giving concertgoers an exclusive preview.
• After two shows in South Korea, the group begins U.S. stadium dates this weekend with back-to-back performances at Los Angeles’ SoFi Stadium.