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3w ago

BLACKPINK to Premiere First New Song in Nearly Three Years at DEADLINE Tour Kickoff

YG Entertainment chose a live premiere to reunite the quartet with fans, promising to share the single’s official release date next month.

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Overview

  • The new song will debut live at the July 5 Goyang concert, marking BLACKPINK’s first group release since their Born Pink album in September 2022.
  • YG Entertainment confirmed the decision on June 23 after filming a music video under a renowned director starting June 6, though title and concept details remain secret.
  • The DEADLINE World Tour spans 31 stadium shows across 16 cities—including Los Angeles, Paris and Tokyo—and runs from July 2025 through January 2026.
  • Fans have voiced frustration over sparse promotion, demanding an official music video and calling for the single’s digital release by July 4.
  • Jennie, Jisoo, Rosé and Lisa focused on solo projects during the hiatus following their December 2023 contract renewal, releasing works like Rosé’s Rosie and Lisa’s Alter Ego.