Overview

• The Season 4 update embeds advertisements for the premium battle pass, weapon blueprints and other bundles directly within the loadout customization screen and Events tab.
• Many players find the ads intrusive in a $70 pay-to-play title and argue they are unlikely to drive new purchases, potentially eroding goodwill.
• Users have reported major performance problems since the patch, including mid-match disconnections and significant FPS drops in both Black Ops 6 and Warzone.
• Activision’s existing patent on a matchmaking system that could nudge players toward microtransactions has amplified worries about manipulative business practices.
• The community is calling for clearer limits on in-game advertising as concerns grow over the developer’s aggressive monetization approach.