Black Mirror Season 7 Marketing Blurs Fiction and Reality With Interactive Campaign
Netflix's latest promotional strategy integrates fictional tech, influencer activations, and hidden QR codes to immerse fans ahead of the April 10 premiere.
- Netflix is sending influencers a fictional product called the Nubbin, created by the fabricated tech company TCKR Systems, as part of Black Mirror Season 7's marketing campaign.
- The Nubbin is featured prominently in two Season 7 episodes, 'Hotel Reverie' and 'Eulogy,' and ties into the show’s recurring themes of simulated reality and futuristic technology.
- A hidden QR code on promotional posters leads fans to a mystery app, TCK96, described as a retro-inspired project linked to the season's narratives.
- The TCK96 app, set to release on April 12, hints at connections to a 1990s video game and an episode involving an eccentric murder suspect and evolving virtual lifeforms.
- This multi-layered campaign leverages interactive elements, retro aesthetics, and social media engagement to deepen fan involvement and anticipation for the show.
Dexerto 
Hindustan Times 
