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Black Mirror Season 7 Marketing Blurs Fiction and Reality With Interactive Campaign

Netflix's latest promotional strategy integrates fictional tech, influencer activations, and hidden QR codes to immerse fans ahead of the April 10 premiere.

Black Mirror's promotional campaign, featuring the fictional TCKR Systems, blurs the lines between reality and fiction, exciting fans ahead of the premiere.
Brandy Friday wears the nubbin in Black Mirror Season 7
Cam watches the Thronglets in Plaything

Overview

  • Netflix is sending influencers a fictional product called the Nubbin, created by the fabricated tech company TCKR Systems, as part of Black Mirror Season 7's marketing campaign.
  • The Nubbin is featured prominently in two Season 7 episodes, 'Hotel Reverie' and 'Eulogy,' and ties into the show’s recurring themes of simulated reality and futuristic technology.
  • A hidden QR code on promotional posters leads fans to a mystery app, TCK96, described as a retro-inspired project linked to the season's narratives.
  • The TCK96 app, set to release on April 12, hints at connections to a 1990s video game and an episode involving an eccentric murder suspect and evolving virtual lifeforms.
  • This multi-layered campaign leverages interactive elements, retro aesthetics, and social media engagement to deepen fan involvement and anticipation for the show.