Black Friday Sales Expected to be Modest Amid Economic Challenges

Retailers Resort to Early Deals and Heavy Promotions to Attract Shoppers Amid Inflation and Higher Interest Rates

Black Friday sales are expected to be modest due to inflation, higher interest rates, and the resumption of student loan payments impacting consumer spending power.
Retailers have started Black Friday deals as early as October, leading some consumers to have already purchased gifts and have less cash for shopping in the days ahead.
Online shopping is expected to increase this year due to convenience and safety concerns, leading to less in-store impulse shopping and social shopping.
Retailers are expected to heavily promote deals to attract holiday shoppers' attention.
Despite the challenges, the National Retail Federation estimates that 182 million people are planning to shop in-store and online from Thanksgiving Day through Cyber Monday this year.