Black Friday Online Sales Hit Record $10.8 Billion in the U.S.

E-commerce spending surged by 10.2% from last year, with deep discounts and mobile shopping driving consumer activity.

U.S. consumers spent $10.8 billion online during Black Friday, marking a 10.2% increase from 2023, according to Adobe Analytics.
Mobile devices accounted for nearly 60% of online sales, reflecting a growing preference for mobile shopping convenience.
Top-selling categories included toys, electronics, appliances, and personal care products, with discounts reaching up to 27%.
The Retail Federation projects total holiday spending for November and December to reach up to $989 billion, with online shopping leading the growth.
Retailers are leveraging tools like artificial intelligence and buy-now-pay-later options, which saw a 10.3% increase in usage during the holiday shopping period.