Overview
- The appointment was announced Monday, November 9, 2026, with Ridout taking charge of BKB’s United Kingdom business and broader operational and commercial duties across the promotion.
- Ridout brings long tenure at IMG where he worked more than 17 years in senior commercial media roles and a recent executive role at DAZN that sources report ran from May 2024 to August 2026.
- BKB said Ridout will lead media distribution and partnership development as part of the executive team and help connect the U.K. operation to the company’s wider international expansion.
- The hire follows BKB’s recent experiments with hybrid distribution that split preliminary cards onto TikTok and main cards across talkSPORT and VICE TV’s YouTube, a strategy the company plans to commercialize.
- The move comes days before BKB’s return to London for BKB 61 on November 14, providing an immediate platform to apply Ridout’s broadcaster and promoter relationships to sell rights and grow the U.K. audience.