Overview

• At SXSW London on June 4, 2025, Ulvaeus revealed he is about three-quarters of the way through writing a new stage musical with AI assistance alongside a female collaborator.
• He describes AI as an “extension of the mind” that excels at overcoming writer’s block but performs poorly at composing complete songs and lyrics.
• The project builds on his work with Pophouse Entertainment behind ABBA Voyage, and the company is also developing a Kiss avatar show.
• As president of CISAC, Ulvaeus is pressing for AI generators to adopt a royalty mechanism akin to streaming services to compensate original songwriters.
• His embrace of AI continues a decades-long pattern of technological experimentation dating back to ABBA’s early use of synthesizers and digital recording.